The Bad River Band of Chippewa Indians is located on a reservation on the south shore of Lake Superior. The reservation, which has a land area of 497.477 km² (192.077 sq mi), is in northern Wisconsin straddling Ashland and Iron counties. The band has approximately 6,000 members, of whom 1,411 lived on the reservation during the 2000 census. Most people live in one of four towns: Odanah, Old Odanah, Birch, or Frank's Field. Odanah, the administrative and cultural center, is located five miles (8 km) east of the town of Ashland on U.S. Highway 2. Over 90% of the reservation is wilderness.